COBOURG (May 18, 2021) – Today marks the beginning of Canada Road Safety Week, a 7-day national campaign aimed at making Canada’s roads the safest in the world. This annual awareness campaign is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on Canada’s roads. The focus of this campaign continues to be on behaviours that put drivers, passengers, pedestrians and other vulnerable road users at risk: impaired driving, distracted driving, aggressive driving, and not wearing a seatbelt.
This year’s campaign challenges everyone to truly assess the risks of the decisions they make.
Is it really worth speeding to get to your destination only a few minutes earlier? Is it really worth driving under the influence of alcohol or drugs because some of the alternatives may be more inconvenient for you? Is it really worth driving when you’re nodding off at the wheel? Is the momentary thrill of road racing really worth taking the deadly risks associated with dangerous and careless driving?
Each unsafe driving behaviour behind the wheel involves the potential risk of fines, suspensions, impounds, injuries, or even death. You could lose your money, points, your license, your vehicle, your physical or mental capacities, your wages or your life. Worse yet … you could be taking all these away from others you share the road with. Whatever the reason, there is no excuse that justifies an unsafe driving behaviour. It is simply #NotWorthTheRisk.
“We encourage community members to think before they drive. Take the time to plan ahead, assess if you are fit to drive, and make wise decisions while behind the wheel. The decisions made in the moment can have consequences that last a lifetime. Risky behaviour on the road can lead to devastating impacts for you, your family, and the community. It’s just not worth the risk,” says Inspector Jeff Sheils, Cobourg Police Service.
The Cobourg Police Service is proud to be participating in this year’s Canada Road Safety Campaign. While this public safety initiative is part of a national effort to help advance Canada’s Road Safety Strategy 2025 to make Canada’s roads the safest in the world, local efforts will help make the roads here in the Town of Cobourg safer.